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Digital marketing in Nigeria – Digital marketing is the use of modern digital technologies and equipment to advertising and market the various products and services of a particular company on the internet. In this modern dispensation, it needs to be clearly stated that technology has become the order of the day. The advent of technology

Deployment of artificial intelligence – It is a well-known fact that the adoption and continuous usage of digital technology as a tool for promoting awareness and increasing customer engagement forever changed the scope of marketing in the 21st century. We can now make targeted Ads, monitor the progress of a particular campaign, make sense of

Evolution of FinTech in Nigeria – Being a country populated by personalities with thick resistance to change, it might have been hard to predict a future where a considerable percentage of the population will be willing to make and receive payment by using channels inspired solely by technology. Regardless of the sender and recipient’s level

Inbound marketing can be defined as a marketing strategy that is usually adopted by most business owners to ensure that their customers get the best services while at the same time providing better and easier ways for accessing these services via Search Engine Optimizations (SEO), Social Media Marketing, Content Marketing and a host of other

Whether you are in the business of manufacturing or service rendering, marketing has always been one of the surest means to significantly boost turnover. By invoking any of its proven research tools, business owners can serve their customers better and improve on their flaws. With the level of success achieved with marketing in the 20th

Digital Consumer Intelligence (DCI) – Undoubtedly, marketing is one of the oldest professions known to man. Long before the establishment of colleges and universities, man has been promoting and selling goods and ideas to his fellow men by employing any available tactics. Of course, we can argue that the initial methodology lacks in-depth market research

View desktop version – Before smartphones became a household item, websites were designed to be viewed on desktops. In recent times, it is estimated that 70% of web traffic comes from mobile devices. Web developers strive to design mobile-friendly and responsive websites. But, not all websites are suitable to be viewed on mobile devices as

Responsive Business Website – Before the internet age, all businesses focused on brick and mortar. Opening stores and building office complex in several locations across the world was the rave. Now, this strategy has fizzled out. Businesses are working tirelessly to build and maintain a website. A website is no longer limited to a static

Voice search was not prevalent five (5) years ago but now, ComScore estimates that more than 50% searches done by users in 2020 will be voice searches. In 2019, we hear more people say “Hello Siri”, “OK Google”, “Alexa!”, “Cortana”, etc. In the last conference held by Microsoft, it projected a graphical image of how

Benefits of Financial Technologies to SMEs This includes digitizing processes that were previously handled with lots of human interaction and exchange of Real money. Financial technology is the real driving force that transforms business potentials to unleash a new era of business advancement, competition, and innovations. To many individuals, Financial Technology is just all about