Being in the Information age where tons of information is available to internet users from a single click, to earn the attention of potential clients and convince them to take positive actions, we sometimes need more than a cluster of words. While recognized brands might not necessarily need to be aggressive with marketing at all times, for relatively new businesses offering services or product that are either new or existing in the market, more dissemination techniques are usually needed in order to capture the attention of potential clients.
One of such dissemination techniques with higher chances of making clients take a positive decision is through animated videos. Animated videos are one of the most convincing methods of passing simple or complex information in a very short time frame. With the outcome of several research findings stating that vision is the most dominant sense organ, we are naturally programmed to assimilate information passed in a video (in any of its formats) faster than that contained in a text. Imagine a situation where you are trying to inform the public about the relevance of a particular tech gadget and its numerous functions, using texts in this instance might also get the job done, but you will most likely not get enough audience as most online visitors are inpatient readers who wouldn’t think twice before bouncing out of your page for a relatively easier and convincing description.
Below are a few of the reasons why you should include animated videos in your digital marketing arsenal:
- Visually appealing: With the continuous advancement being experienced in the motion creation industry, any experienced and self-motivated animation developer can produce an irresistible artwork which is capable of drawing the attention of the right audience with its cosmic design and also able to convince them to take positive action.
- Cost-effective: Unlike a live-action video where you will have to get a suitable location, hire actors and videographers in addition to several other variables so as to successfully shoot a video, opting for animated videos while trying to sell your idea or product exempts you from those additional expenses while also giving you more control over your output.
- Simplifies complex topics: Using the example stated earlier, anyone without basic knowledge of tech might see the installation as a complex activity. For such category of persons, a detailed animated video will be of higher relevance than a structured manual.
While the aforementioned is not an exclusive list of the benefits associated with using animated videos to pass information via any medium, the real determining factor depends greatly on the animation developer you consulted. Their ability to bring ideas into motions and add inputs where necessary goes a long way in determining how well your message will be received.
To save yourself from the risks involved in using a subpar animation and the limited outreach associated with it, you are advised to consult experienced animation developers alone. How do you find one? Well, search no further for we (Lead web) have a team of experienced animation developers who are almost always available to take on new projects and add professional inputs when necessary. From the series of animation projects we have executed, we can comfortably suggest the type and tone of design that will attract your audience and bring more valuable leads.
For a free consultation about how your business can benefit from the plethora of opportunities associated with using animated videos as a digital marketing tool, contact us at Lead web, Abuja via any of the contact options listed below.