Your Facebook Ads are Not Performing – If your Facebook ads aren’t functioning as they should, it’s simple to become anxious. Why not? Poor performance means that you are paying over average for subpar outcomes. When you come across non-performing advertising, you need to consider whether your targeting is accurate, your ads are relevant, they are grabbing attention, and if they are even being noticed at all.
Here are the main causes of your Facebook advertisements’ poor performance, along with solutions.
- Your Advertisements Are Not Getting Noticed
Your advertisements face competition from a wide range of sources, including personal tales, images of someone’s grandchildren, and more. You don’t have much time to make an impression before they scroll down and judge your ad as being poor quality. First impressions are crucial since you only have a few seconds to capture attention and establish your business as reputable and high-quality.
These are the first inquiries you should be asking yourself if your advertising aren’t performing:
- Does my Facebook ad present myself in a trustworthy or credible manner?
- Do my pictures catch consumers’ attention in their news feeds?
- Does my advertisement elicit feelings?
- The fact that a Facebook advertisement isn’t performing is one of the key causes. A compelling emotional benefit of the product, a distinctive feature of your business or product, a compelling justification (what do they gain from it), compelling graphics, and, of course, a call to action are all necessary components of a successful Facebook ad.
- You Did the Campaign Objective the Wrong Way
When creating your early efforts, picking the incorrect campaign objective is simpler than it seems. This can negatively impact how well your adverts perform.
Make sure the campaign objective you select aligns with your business objective to ensure you are making the appropriate decision. If you want to sell specific products on your website, follow conventions. Here’s a list of the campaign objectives you can choose from and when you should choose them
- Brand Awareness
The Brand Awareness campaign objective is better suitable for business owners who want to let people know about their establishment because it is designed to reach as many Facebook users as possible. Since the ultimate objective of this campaign type is impressions, you wouldn’t, for instance, select it if you wanted more visitors.
- Product Catalog Sales
Setting your campaigns to this purpose will enable you to showcase your product variety and is perfectly suited for eCommerce. By setting up this aim, you can avoid manually adding or removing products by having your products automatically updated.
- Generating Qualified Leads
In order to gather contact information, lead generation objective advertising are featured in news feeds and point users there. Creating a database for use in email marketing campaigns is a great idea to move you business forward.
- Reach
One of the main benefits of this relatively new advertising aim is that it enables you to limit the frequency of your ads, which makes it less likely that the same people will see them repeatedly. By choosing this objective, you can target individuals in several different countries with a single ad set because your ads will be optimized for impressions rather than for actions done on them. They are therefore an excellent option if you want to target prior site visitors again and increase the number of conversions.
- Traffic
Your advertising will be customized to be displayed to individuals who are more likely to click through to your website from your ad by selecting the Traffic campaign. This campaign target is for you if your main objective is to increase the number of customers who visit your online store.
- Engagement
Interaction Postings and Facebook pages that are optimized for engagement are perfect for boosting your Facebook page posts. The easiest way to increase the exposure of the information on your page and ensure that your followers see it is to use these adverts, which are displayed to people in your chosen target audience who are more likely to like, comment on, and share your posts.
- Video Views
Another worthwhile campaign goal if you want to launch a novel product or increase brand recognition, Video Views will guarantee that your ads are customized so that your video receives as many views as possible while staying within your budget.
- Page Likes
Since they won’t display website links, employ this objective if you’re wanting to expand the audience of your Facebook page. This is not a suggested goal if you’re trying to increase sales, unless you’re after more page likes to strengthen your brand. This is only accessible to stores who have installed Facebook Pixel, though.
- You didn’t scale your Facebook advertisement properly.
Before you invested more money, was your campaign doing well; however, your ROIs have since tanked. The likelihood that you haven’t scaled your campaign properly is then very high. Scaling can be challenging and involves a little more effort than simply increasing your budget by twofold. Scaling requires adherence to rules and can be accomplished in one of two ways:
- When making gradual changes, consider slow scaling for newer or smaller eCommerce stores.
- In order to maintain low CPAs, more established stores have decided to scale quickly.
- Your Facebook targeting is incorrect.
With Facebook advertisements, you start with an audience that needs to be segmented based on interests and fundamental demographics, unlike AdWords where you use keywords to develop your target. Set up your audiences based on where in the sales funnel you will be marketing as well as your campaign objective to make sure your target is accurate and performing.
For instance, you might want to target a broader niche in the beginning, during the brand recognition phase, and then narrow it down later.
Simply said, your performance would be poor if your ads are flawless but are being seen by the wrong audience. Simply said, your performance would be poor if your ads are flawless but are being seen by the wrong audience. Try out interest-based targeting, bespoke audiences, demographic targeting, and lookalike audiences to identify the ideal Facebook audience for your ads.
- Your Ad Placement Was Off the Track
Cost per outcome of Placement has a significant impact on Facebook ads. Placement has a significant impact on Facebook ads. You could be shocked by what you discover if you look at your ad insights under “Ad Placement.”
Here, we’re not simply debating desktop vs. mobile. There are numerous placement choices, such as audience networks, mobile news feeds, Instagram, and Facebook news feeds. The placement that works best for you can be determined by testing the alternatives, however the following is a rough breakdown of when to utilize which:
When it comes to brand awareness, Instagram and Facebook perform better than Audience Network and Facebook, and if you’re looking for conversions, Audience Network and Facebook may provide the best results. You may also find that Audience Network and Facebook will drive the most traffic to your website.
- Your Landing Page And Facebook Ads Don’t Flow Together
Not least of all, your landing page lacks quality. Your advertisement’s message and landing page must coincide, as we have discussed. When determining whether your landing page is harming your performance, there are other factors to take into account in addition to that. What will happen to all that traffic if you are conducting a conversion or traffic campaign, for example? Even if your advertisement is the most eye-catching one available, what will happen if your landing page is poor? Before you can say “waste of money,” they’ll be gone.
Your landing page may be lacking a call to action, having a bad mobile experience, having content that falls short of what the advertisement promised, or simply being badly designed.
Consider an advertisement for socks that uses the phrase “Free Delivery” as a selling point. However, when someone clicks through to your landing page, they learn that you only provide free shipping to specific nations. Alternatively, you may promote a flash sale, but when a user lands on your landing page, you direct them to product pages that make no mention of a deal. Your bottom line is harmed by all of these things.
These six suggestions should help your Facebook ads operate as they should. It’s vital to note that, similar to other PPC management, you must continually monitor and modify your advertising. Testing and optimization are essential components of every campaign. However, if you want Lead Web Praxis Media Ltd to help you handle your Facebook advertisement, don’t hesitate to reach out to our professional ads experts today if Your Facebook Ads are Not Performing.