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Reasons why mobile Apps fail




TOP 6 REASONS WHY MOBILE APPS FAIL


Reasons why mobile Apps fail – The consistent spread in the number of internet users due to its affordability and importance has also led to significant growth in the number of smartphone users. According to Statista, phone users are projected to reach 3.8billion by 2021. Among other things, the ever-increasing number of smartphone users indicates

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THE COVID 19 PANDEMIC



THE COVID 19 PANDEMIC AND ITS EFFECT ON BUSINESSES IN NIGERIA

Prior to this moment, it would have been difficult to envisage a situation where developed nations will experience this magnitude of strain on their healthcare systems. Nations rated among the top ten countries in terms of health care facilities and personnel are currently struggling to contain and halt the spread of the coronavirus (COVID- 19).

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Customer Journey Map



STEPS FOR CREATING AN EFFECTIVE CUSTOMER JOURNEY MAP IN 2020 AND ABOVE

Customer Journey Map – Regardless of our perception about the age-long saying “Customer is King”, it is generally agreed that businesses exist to serve customers. A business without customers is just an association of individuals pitching products to deaf ears. Customers’ place in a business cannot be overemphasized as they are the only singular factor

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MARKET RESEARCH IN AFRICA



THE BEST WAYS TO CARRYOUT MARKET RESEARCH FOR YOUR BUSINESS PLAN IN AFRICA

Market research in Africa is the second most populous continent in the world with a growing diverse market structure, abundant natural and human resources. However, Africa still battles with uniform economic growth and development in terms of its market structure. While some countries in Africa have impressive GDP, others are way below par when compared

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MARKET RESEARCH IN AFRICA



How to Improve your Digital Marketing Return On Investment in Nigeria

Digital Marketing Return On Investment – While business owners might have other equally important reasons for establishing a business, none of those reasons can be put before the desire to keep a healthy financial account. Maintaining a healthy account keeps the business in shape and ensures that the business serves its intended customers for as

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Digital marketing in Nigeria



THE INFLUENCE AND PROSPECT OF DIGITAL MARKETING IN NIGERIA

Digital marketing in Nigeria – Digital marketing is the use of modern digital technologies and equipment to advertising and market the various products and services of a particular company on the internet. In this modern dispensation, it needs to be clearly stated that technology has become the order of the day. The advent of technology

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