Prior to this moment, it would have been difficult to envisage a situation where developed nations will experience this magnitude of strain on their healthcare systems. Nations rated among the top ten countries in terms of health care facilities and personnel are currently struggling to contain and halt the spread of the coronavirus (COVID- 19).

Customer Journey Map – Regardless of our perception about the age-long saying “Customer is King”, it is generally agreed that businesses exist to serve customers. A business without customers is just an association of individuals pitching products to deaf ears. Customers’ place in a business cannot be overemphasized as they are the only singular factor

Market research in Africa is the second most populous continent in the world with a growing diverse market structure, abundant natural and human resources. However, Africa still battles with uniform economic growth and development in terms of its market structure. While some countries in Africa have impressive GDP, others are way below par when compared

Digital Marketing Return On Investment – While business owners might have other equally important reasons for establishing a business, none of those reasons can be put before the desire to keep a healthy financial account. Maintaining a healthy account keeps the business in shape and ensures that the business serves its intended customers for as

Digital marketing in Nigeria – Digital marketing is the use of modern digital technologies and equipment to advertising and market the various products and services of a particular company on the internet. In this modern dispensation, it needs to be clearly stated that technology has become the order of the day. The advent of technology

Deployment of artificial intelligence – It is a well-known fact that the adoption and continuous usage of digital technology as a tool for promoting awareness and increasing customer engagement forever changed the scope of marketing in the 21st century. We can now make targeted Ads, monitor the progress of a particular campaign, make sense of

Evolution of FinTech in Nigeria – Being a country populated by personalities with thick resistance to change, it might have been hard to predict a future where a considerable percentage of the population will be willing to make and receive payment by using channels inspired solely by technology. Regardless of the sender and recipient’s level

Inbound marketing can be defined as a marketing strategy that is usually adopted by most business owners to ensure that their customers get the best services while at the same time providing better and easier ways for accessing these services via Search Engine Optimizations (SEO), Social Media Marketing, Content Marketing and a host of other

Whether you are in the business of manufacturing or service rendering, marketing has always been one of the surest means to significantly boost turnover. By invoking any of its proven research tools, business owners can serve their customers better and improve on their flaws. With the level of success achieved with marketing in the 20th

Digital Consumer Intelligence (DCI) – Undoubtedly, marketing is one of the oldest professions known to man. Long before the establishment of colleges and universities, man has been promoting and selling goods and ideas to his fellow men by employing any available tactics. Of course, we can argue that the initial methodology lacks in-depth market research