Web Designers Job Description – The availability of the web as a tool for development in today’s world has brought to light several opportunities and brought about the creation of IT-related jobs. All IT-related jobs require an understanding of the workings of a computer. However, others require that the individuals interested in these areas be innovative as well as balanced in technical skills.

An important aspect in the IT sector is the web design. A web designer is by default expected to have a lot of skills that ensure that a particular project is carried out professionally, putting into play all necessary skills that ensure an effective project execution. These skills could range from creative/innovative skills, technical skills and the approach of the designer towards people, trends and personal development.

A web designer has a lot of roles to play in the creation of a website and generally improving the output of businesses and other ideas that are available to the internet space. Even though the primary job of a web designer is to craft and create a convenient and efficient website, the web designer does more than just the above mentioned. Below are Web Designers Job Descriptions:

• Develop and Maintain responsive design.
• Design, plan and implement business strategies, plans and procedures.
• Collaborating with management regarding the implementation of these improvements.
• Basic knowledge of graphic design
• Create, develop and manage content for organizations’ web and social media presence.
• Meet with clients to analyze and discuss the progress, design and development of projects.
• Analyze, review and implement changes to websites so they are optimized for search engines.
• Develop new partnerships to move traffic on the website and social media handles
• Maximizing the traffic to a site by improving page rank within search engines.
• Execution of Search Engine Optimization on a continuous basis.
• Maintain an inventory of advertisements and manage the ad server software.
• Review statistics and monitor analytics.

It is also necessary to note that besides an understanding of programming and design, a good web designer is characterized by certain skills that are beneficial to both clients and the designer. The skills needed by a web designer are almost inexhaustible because of the evolving nature of Information technology; this article would however look at the most salient ones

GOOD SOFTWARE AND PROGRAMMING SKILLS

A web designer must have very ample understanding of software and programming languages such as Javascript, CSS, PYTHON, HTML, PHP, .NET,etc, as well as database languages such as SQL etc. This is because the job of a web designer requires that such an individual be proficient in the use of such languages.

CREATIVITY AND INNOVATION

A web designer must be creative in the organization and development of a site, putting into consideration what the client seeks to achieve through the site and what the site represents, this means that for every project, there must be something new the web designer has to offer that is relevant to development of the project at hand. Basic knowledge of graphics design software like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Corel PaintShop Pro, Photoshop Elements and Adobe Dreamweaver is an added advantage

GOOD COMMUNICATION AND PRESENTATION SKILL

A good web designer must have good communication skills; the act and art of communication requires listening and constructive speaking, this goes to say that a web designer must be able to communicate with clients and make presentations of ideas; a lack of these skills may cause huge loses to both the client and the firm.

GOOD UNDERSTANDING OF TARGET MARKET

A designer with the understanding of the market will create and optimize products in such a way that the current situation of the market will be catered for and will ensure that the designs meet the needs of the market.

CURIOSITY

A good web designer is dedicated to learning new tricks and developing the skills that are available to the designer, this is because everyday new challenges may arise that require an upgrade of the designer’s skills and new ways  arise that solve these situations. The curiosity of a designer ensures that he finds new ways to tackle problems which in turn improves the mind power of the designer.