The need for Online Presence in the Logistics Industry – The logistics industry seems to have been blurred out of the list of industries that attract public attention. This is not strange to the fact that the industry has not been in the online visibility radar due to lack of digital marketing strategies implemented by actors in this industry. This has made the industry to undergo serious struggle to gain a wider public prominence.
Well, the good news is that the establishment of an online virtual presence in the form of social media engagement and marketing is the key to bridging the gap created in the industry. Over the years, other industries have strives in their growth and development but same cannot be said about the logistics industry. Social media can remedy this problem and bring the logistics industry closer to the people thereby creating an easy, faster and more efficient platform for the industry to offer its services and products to the general public.
Logistics companies need to move beyond just ordinary brand logo located on their fleet of trucks and improve their communication by accessing technological trend and globalization offered through the internet.
Moving forward, here are some of the benefits that are available to the logistics industries via the utilization of website, social media platforms and tools. While some of these benefits may be specifically meant for the growth and development of the industry, others extend further to benefit the industry on a general note.
- Adequate and efficient risk identification system
Most times there might seem to be certain issues with the supply chain of a particular logistics company. The only way that this can be identified is via the utilization of social data.
- Reviews
A logistics company that has a very good functioning web presence in the form of a website or social media pages would always find it easy to have a personalized engagement with their customers. This means that the customers would be allowed to testify to others about the dealings with the company. This builds trust and attracts new clients to the company. With a very proactive approach, a logistics company can always try to detect errors or certain areas where they need to make some adjustments as a result of the reviews from their clients. The logistics must ensure that they keep an open mind towards reviews whether bad or good. You cannot expect good reviews all the time.
- Customer relations
A good logistics company must ensure that their customer service is top-notch. This means that every customer must be treated with respect. Hire a social media manager that would be interacting with the customers on a formal, respectful and helpful manner. This builds trust and allows for the transmission of insights and knowledge from customers.
- Notifications
It is not enough to have an online presence; every logistics company must ensure that have an effective one. For instance, there should be a weather notification system set up to inform the company about weather status and how it might affect any intended schedule.
- Real time tracking and visibility
The supply chain of every logistics company can be tracked and made available via an online platform. If a customer is scheduled to receive some items, it would be pretty easier and convenient for them to track their order and know its status. This would reduce a ton of calls that may be coming to the office from customers who might not know the status of the delivery of their products. If there are 3rd parties collaborating with the logistics company, they can be able to update their shipment schedule on the website or social media platform provided.
- Avoidance of unforeseen circumstances
The internet is always full of information at our finger tips and it all depends on us to utilize it or not. It is important for logistics to use the social media to get latest news on road accidents, traffic jams, unrest, protests or other activities that may impede on a scheduled delivery. Twitter for instance is known for giving news at the moment via trends. A careful attention to the latest tweets can suggest that some negative activity is going on probably within the route of the intended delivery. The best thing would be to re-route and immediately inform the customer about such development. This would not only prevent accident, harm or any other unforeseen circumstance but it will prevent an angry customer storming the office with a law suit for a failed delivery or damaged product lost on delivery.
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