Effective Email Marketing Tactics – The inbox of our prospects and consumer is full of marketing messages, competitive subject lines seeking for their attention for a sale. Currently, there are over 140 Billion emails sent every single day, hence this shows that email marketing still remains one of the major way to communicate with your prospects.
But the question is, how do you stand out among your competitors? And that’s why we present you with some of the most effective email marketing strategies you can use to gain more attention and make more sales
- Make It Personal
Humans tend to respond quickly when they get personalized messages. You can use this to your advantage. Fortunately, most of the email marketing platforms available today allow for personalization when sending out mails.
Personalized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized mailings, according to Invesp.
However, note that email personalization is more than just mentioning the names of your prospects in your mail. There are many other ways to do that. All these can be gotten from your market research. For example, you can easily address their pain point in your mail after a sound market research.
- Select A Perfect Time To Send Your Email
The right timing is an important factor you should consider before sending out your emails. You are surely aiming for improved open and click-through rate so choosing the time wisely is an element you should focus on.
However, you should know that there is no perfect time you should follow. A perfect way to follow is to test different times and know what works best for your prospects. Which time of the day do you have high open rates? Is it midnight? Or afternoon? Once you identify this, continue sending out your mails by that time.
- Give Out Lead Magnets
For context, lead magnet is any valuable and packaged information you give your prospects for free so you can get their details like emails, phone number etc
Promotional gifts can not only help you gain more subscribers, but they can also help you earn more money. You may be unsure why you should offer things away for free, but many subscribers enjoy this type of promotional content and are eager to give you their email address in exchange.
You should however know that you need to strictly respect their privacy. Not only that, you also have to continue providing valuable content to them so as to retain them. This leads us to the next strategy
- Give Out Valuable And Mobile Friendly Emails
Consider sending an email that is visually appealing. However, when you open it on your phone, the images are missing and the appearance is unappealing. As a result, your subscribers are unable to communicate with you. This condition could jeopardize the success of your campaign.
80 percent of the Internet users own a cell phone and this number is even expected to grow over the years. That’s why you should never leave your email marketing campaign without a mobile-friendly design. Make sure to deliver high-quality emails to all subscribers, regardless of where they check their email.
- Learn To Segment Your Emails
Segmenting your email lists allows you to communicate with your subscribers more directly and intelligently. It provides them with the appropriate information at the appropriate time. Many researchers have shown that segmented emails have a 24% increase in sales.
Subscribers want to receive information that is tailored to their preferences and dislikes, as this offers a more seamless customer experience. Taking this into account, appropriately segmenting your lists is critical for maximizing interaction.
- Have A Filtering System In Place
There is a saying that when you sell to everyone, you sell to no one. This is very important to note in your email marketing campaigns. However, there will be active and inactive subscribers and you need a filtering system in place to tackle this
Select a certain day in a month or a year whereby you will remove inactive subscribers. This will give you the chance to communicate effectively with the active subscribers and make more sales.
The best way to know what works well for you and your business is to try different email marketing campaigns. This will help you avoid typos, errors, bounces, and other issues that could have been avoided if you had sent out test emails before the official one.
Finally, you should note that testing is not an occasional activity. It should be done continuously on the go so you can know what’s working and what’s not.
If you wish to know more about email marketing, Effective Email Marketing Tactics and how you can use it to increase your sales, contact Lead Web Praxis Media Limited today. We promise to attend to your queries as soon as possible.