Pillars Of A Digital Marketing Strategy – Digital marketing, in its most basic form, refers to any online marketing efforts or assets. Content marketing, email marketing, blogging and many others are all instances of digital marketing that help consumers learn about your business and buy from you.
Digital marketing is the most successful approach to reach your potential clients nowadays, with 3,424,971,237 people, or 46.1 percent of the global human population, actively utilizing the internet.
However, with so many different digital marketing approaches, techniques, and jargons to learn, it can be a difficult undertaking. Hence, this article provides for you the five pillars of digital marketing strategy that work
- Start Blogging (Content Marketing)
Blogging provides numerous benefits for your company. The first and most important step is to demonstrate your company’s experience and knowledge of the industry. Customers will respect you more if you demonstrate that you understand your business and are committed to it.
The second step is to raise awareness of your products or services as well as their worth. Many people do not know how valuable a product or service is until they learn about it. As a digital marketer, your duty is to explain your value to your target market, which you can do with a well-written blog post.
The third benefit will be associated with search engine optimization (SEO). A well-written blog article can attract links, which will assist in driving traffic to your primary landing page, raising its domain authority and allowing it to rank higher in search results. Google uses a number of factors to determine search engine ranking, including domain authority.
- Outreach To Bloggers
The phenomenon of influencers has emerged as a result of the rise of digital and especially social media marketing, as the internet has become more social. Personalization and mail merge are two tactics that can considerably boost your chances of receiving approval from blogger outreach. Influencers are those who have a large number of followers, readers, or watchers who can be influenced by their posts and thoughts.
Bloggers are one form of influencers that we can use. By requesting that famous bloggers share your information and link back to your site, you will boost your site’s overall authority on search engines, as well as its credibility.
- Start Social Media Marketing
It’s no longer a only fun to use social media. With the growth of mobile devices as the primary platform for accessing the internet, there were 2.3 billion active social media users in2015, with the number rapidly increasing.
It’s marketing suicide these days to not optimize and maximize your social media marketing efforts. However, few so-called “marketers” get the essence of how to properly use social media marketing.
Sharing your previously successful blog content on Twitter and Facebook is one of the most effective methods. Because not everyone in your audience has read all of your articles, re-sharing old, evergreen articles on a regular basis is also an excellent idea. One seemingly obvious, yet widespread marketing blunder is failing to provide a link to the main website on social network profiles.
- Start Building Your Email List
Even though mailing lists are as ancient as the internet, they have proven to be effective even today. A mailing list is mostly used to preserve the loyalty of blog subscribers and repeat consumers.
Send out emails with your articles, new product announcements, and other useful information on a regular basis, but not too frequently. Some of them may be interested in making a second purchase-a conversion. It’s also a wonderful approach to remind old clients to come back to your website.
- Start A Press Release Distribution
If your company is newsworthy, a well-written press release will help you reach a wider audience. Aside from being well-written, the key to a good press release is to identify a reputable media business that can reach your specific target demographic. Make sure the article contains a link to your website.
This will enable people to get access to your website as soon as possible and with that, you can keep them as your prospects and sell more often to them
If used correctly, digital marketing can be a strong tool for increasing traffic, brand awareness, brand value perception, and, ultimately, sales conversion. Because the internet has become the primary source of information in most people’s life, marketers must understand the worth and how to best use it to benefit their company. To know more about digital marketing and how you can use it to make more sale in your business, visit Lead Web Praxis Media Limited today.