Top Mobile Advertising Challenges – Mobile marketing has the potential to provide significant viral benefits in this current era of digital marketing. Businesses that comprehend individual client behavior will have a major competitive advantage over their competitors.
So, if you don’t want to become wrapped up in the complexities of mobile marketing, you should reconsider your marketing plan.
Otherwise, you’ll be losing consumers on a regular basis.
Years ago, it was simply a gadget for communicating with others. However, it has now become an inextricable part of our daily lives. Fortunately, one of the most important problems of mobile marketing is the shift of marketing to mobile marketing. If your ideas do not involve mobile, your marketing strategies are not yet complete.
In this article, we provide for you the different challenges you can face with mobile advertisement
- Advertising Limitations
The first challenge of mobile marketing is that screen size of mobile phones varies along with page rendering speeds. Therefore, some of the ads are not supported in specific devices which are not compatible with certain features.
Mobile advertising limitations are also prevalent because unlike PC, they don’t have a mouse.
As a result, navigation on a mobile phone is difficult for the user, even if it has a touch screen. You should know that every ad must cater for both the iOS and Android versions for better content display. Therefore, this poses a serious challenge for most advertisers.
- Easy App Delivery
The marketing industry is currently booming with millions of apps for different uses. Therefore, mobile marketing limitations became very significant like keeping your audience engages, integrating other digital elements and getting downloads.
In fact, currently, over 70% of mobile time is being spent on apps with the remaining 11% is spent on websites.
Hence, mobile marketing still remains one of the core aspects of any business.
However, with every marketing opportunity comes with different challenges. In this case, marketers find it difficult to rank on top of the App store search.
To stand out in this case, create a user-friendly app.
- Converting Web Leads
Mobile marketing is currently changing the way people react with your brands. These days, people buy products online using their mobile phones. Therefore, with mobile marketing, you can reach your target audience with promotional offers.
However, users are always in a hurry. Hence, you want to convert them as quick as possible. You can achieve this with the fast speed of your mobile webs, use of unconventional channels of mobile marketing like location-based service, in-game mobile marketing and many others
With all these, you will be able to target them properly and be in their faces often.
- Language Personalization
Language barrier is a major setback when it comes to reaching certain areas most especially the rural areas. This is because you have to provide your customers with a more precise and more useful messaging experience if you want your brand to be famous all round.
Hence, reaching out to the rural areas poses a challenge, most especially now that the sole means to reach them is through mobile.
To tackle this, you should design a marketing technology that allows for language personalization amalgamating voice recognition for the illiterates.
With this, most of your prospects in that area will feel connected and recognize your brand more often.
- Frequency Of Your Advertisement
This is another major challenge for marketers. Most find it difficult to comprehend when to send out advert messages? When to request for the sale? Etc
To solve this, you need to know that as a marketer, you have to be on your toes every single time. You want your prospects to always remember you whenever your niche is mentioned.
One of the reasons why people buy is because they know the brand and you can only achieve this by showing up to them every time.
However, you should note that this is still dependent on your overall marketing plan
- Mobile Websites Or Mobile Apps
This is another great challenge for marketer. Should you go for mobile apps or mobile websites?
The answer is simple. You need to know that most of your prospects will access your brand via their mobile phones
Hence, you do not want to ignore this channel completely even if it’s not your major marketing channel.
Get a mobile app for your business so that your prospects can easily have access to the simplified version of your mobile websites on their phone anytime of the day.
All the above challenges can be summed up in the fact that most marketers are finding it hard to market effectively via mobile phones. To tackle this, you can consult with a marketing agency like Lead Web Praxis Limited and get a mobile marketing strategy for your brand.