In the Absence of Social Media What Happens to Your Business? – We can not underestimate the importance of social media platforms such as Facebook, Instagram and WhatsApp to businesses, SMES and Corporate organizations alike.
These platforms have provided a commendable avenue to reach target audiences and enable interaction for brands and its audiences and this is applaudable.
However, an imminent question remains what happens in the absence of Social Media? For businesses whose structures are solely reliant on Social Media Platforms, a glitch either technical or otherwise poses a huge halt to online operations and ultimately being grounded from communications with clients, potential clients and of course, losing time, money and stability.
Stemming from the recent global outage of Facebook, Instagram and WhatsApp on Monday the 4th of October 2021 which lasted for several hours, it becomes imperative and urgent for businesses to understand the power of owning and controlling their own platform and community through the age long use of a functional Website that converts and of course Search Engine Optimization for visibility.
Social media platforms should be a pool through which you call your target market to your website. Businesses should strive to create a seamless interaction through its platforms, leveraging on the advantages of both social media channels as well as Websites. The goal is to remain visible, active and maintaining smooth online operations even in the absence of Social Media. Remember, while these platforms were temporarily unavailable, your potential clients searched for those who could render your services and provide the goods you sell….the answer is obvious; those who were visible on other search engines enjoyed your business absence!
Note, despite the popularity of these platforms, not everyone relies on it solely in searching for certain services and goods, while you carve a niche market, ensure to be visible even outside the confines of social media….
To know more about Search Engine Optimization and how you can use it to make more sale in your business, visit Lead Web Praxis Media Limited today.