7 DETAILED TIPS ON HOW TO IMPROVE YOUR WEBSITE

How to improve your website – your website is like a house in the online community. The truth is that everyone would usually want to make a good impression on visitors who come to their homes. It would be quite awful to invite people over to your house when it is looking cluttered and in shambles. Visitors are less likely to stick around on a website for a long time and this means that you have very little time to engage them and make them hang around for the main deal. Thus, if your website is cluttered and does not have a clear and concise message, off goes your visitors and they may likely never return to your website.

Well, probably you’re thinking, “not mine! I’m getting some decent web traffic into my website.” The truth remains that despite the fact that your website may seem to be effectively functioning, the odds surely reveals that your website still needs some improvements.

Here are 7 sure ways to effectively improve your website and keep your visitors engaged to make them keep coming back:

1. Have a mission statement – This is otherwise known as a value proposition and its main function is to tell your visitors what you do and why you do it. It is very important to always put it on your homepage usually in your headline and you can also have an “About Us” page wherein you can inform the visitors about what they stand to gain if they use your services, buy your products, hire you, subscribe to your newsletter or even read your blog. Your mission statement should include the following – 1) name of your company, 2) your target audience/clients, 3) information/service/product offered, 4) benefits your audience/clients stands to gain.
2. Pay attention to your website’s navigation – Imagine walking into a library with a particular book in mind and facing the challenge of going through all the book sections in search of that book. Indeed it would be a herculean exercise and that is why the library catalogue is very important to save time and stress. The same goes for a website without proper navigation. It will be difficult for the visitors to go through the website and find the necessary information they need. You have to ensure that your navigation bar is located at the header and if possible at the footer of your website where it can be easily located by your visitors. You should have links to your services/products page, about us page, contact us page as well as search bar included in the navigation bar.
3. Don’t forget call-to-action texts – You need to make the visitors aware of what you want them to do on your website. This text should be concise and use words that are big and bold to show urgency. For example words like – “Call now for your free quote” or “Sign up now for your monthly newsletter”. You should try to spend time figuring out what you want your visitors to do on each page and the right way to present your call-to-action texts.
4. Have a Frequently Asked Questions (FAQs) page – It is usually the fact that visitors might have some questions concerning some of the information on the website. It would be stressful for these visitors to contact you via the email or phone provided especially if the query is a simple one that requires a short reply. The FAQ page helps you save time and stress by writing some supposed questions which visitors may likely have and then also providing answers to these questions. The FAQ page should be regularly updated with new questions and answers as the need arises.
5. Find and fix broken links – The 404 error is usually one of the frustrating things any visitor wants to find on any page. There are a number of tools you can use to figure out the cause of this error as well as other broken links on your page and immediately fix them before it drives away your visitors.
6. Have a clear SEO strategy – SEO stands for Search Engine Optimization and it is used to optimize the contents on your website by using certain keywords and phrases which your target audience would likely use to carry out searches on Google and other relevant search engines.
7. Make your website accessible for mobile use – You should build your website not just for use on a computer but rather for it to be used on mobile devices such as smartphones and tablets. Ensure that all pages are optimized to load accurately on mobile devices. If this is not done, there would be a tendency that some pages will not display the contents well or even not display them at all. Surely no visitor can be engaged in what they cannot see or understand.

In summation, it is also advisable to visit your website as a visitor and figure out what parts annoy you most or some issues which may have recently developed. Also, visit other websites in your industry and find out what is in trend and try to implement same into your website.

If you will like to Improve or redesign your website and reach more people, contact us via any of the options contained on our contact page and we will give your brand a proper look