Digital marketing courses for beginners – Are you interested in digital marketing lately and you have no idea what it entails? Or you`ve probably had knowledge about digital marketing but you don’t know courses you can take to widen your knowledge about it? Then this is for you.
The word “Digital Marketing” refers to the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Examples of Digital Marketing are:
Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Digital Advertising and Content Marketing.
However, these are courses you can enroll in digital marketing as a beginner
1.Google Digital Marketing Courses (Free with Certification):
Google offers online marketing training courses in the following area:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
But since we are focusing on digital marketing, you can decide to enroll in the course provided by Google and get your certificate. Meanwhile, the digital marketing fundamental certification is accredited by Interactive Advertising Bureau Europe and The Open University.
Why enroll in this course?
Enrolling this course as a beginner will give you a good background in digital marketing and The certification is also globally recognized which is a great way to boost your career.
- SEMRUSH Academy (Free with Certification)
This is another digital marketing course you can do as a beginner and it’s a free course too.
SEMRUSH is the company behind one of the most successful digital marketing tools. In other, for them to serve their users and audience better, they have created an academy with a number of free digital marketing courses. Their courses cover all digital marketing disciplines includes the likes of SEO, Content Marketing, PPC, Affiliate Marketing, and Social Media Marketing
The course material includes both Video and text and all courses are taught by reputable digital marketing professionals.
- Click Minded Digital Marketing Course (Free and Paid with Certification)
Click Minded is a company co-founded by Tommy Griffith. Tommy is an experienced SEO expert and SEO trainer. He has done SEO work for companies like Paypal and Airbnb.
However, this company offers a number of online marketing courses covering various marketing channels and a digital marketing course bundle that includes everything you need to know to become a digital marketing specialist. In particular, their digital marketing training covers 7 topics:
Social Media Marketing, Content Marketing, Email Marketing, Paid Advertising, Sales Funnels, Google Analytics and Search Engine Optimization
Note:
You can register for free for their Digital marketing framework masterclass but to gain full access to the bundle, you have to pay $1997 (once-off fee). All courses come with a certificate and a 14-day money-back guarantee.
Remember, there is definitely value to be gained from this course but that’s if you overlook the monetary aspect. If you already know the basics and worked through Google Garage and SEMRUSH courses, you can use this course to go deeper and explore all bits and pieces of digital marketing.
- HubSpot Online Marketing Courses (Free with Certification):
Another option to learn digital marketing online and get certified by a renowned company is Hubspot Digital Academy.
Hubspot is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales.
Hubspot’s Online Digital Marketing Courses cover the following topics:
Inbound Marketing, Content Marketing, Email Marketing, Social Media Marketing, and Contextual Marketing.
- Copy blogger Online Marketing Course (Free):
One of the most successful websites on Internet Marketing, especially when it comes to content writing is Copy bloggers.
You need to understand that Writing great content is essential for the success of any digital marketing campaign. Whether it’s ad copy, articles, or landing page copy which is why you need to learn how to write engaging content and this course is a great place to start. It is suitable for both beginners and advanced users.
Note that Following a digital marketing course is one of the best ways to acquire those skills fast. You can then concentrate on building your real-world experience by either working on your own websites, getting a job in the field as a digital marketing freelancer or in an established digital marketing agency.
For consultation on digital marketing courses for beginners, freely contact Lead Web Praxis Media Limited.