Digital Marketing – As times are changing so is the human mind evolving. Taking a wide guess I would imagine that, the first time you heard the phrase Digital Marketing(DM) you first imagined the traditional way of marketing and wondered how it can be done using a computer or whatever it may entail, well, the good news is that you are not the only one who had such an experience however it is not exactly as you imagined it.

Gone are the days when phones and computers were used for basic purposes like phone calls, messaging, browsing the internet and emailing. The uses of gadgets have evolved; they now cut across the different aspects of life and as a matter of fact become a means of livelihood for many individuals across the world. Research shows that the number of people using the internet is on the increase. As of 2019, 57% of the world’s population has access to the internet, which is an indication of how important the internet has proven to be.

Generally, marketing is about connecting with the needs of an audience using the right tone at the right place through an acceptable means. The point is, if individuals are now spending most of their time on the internet then the internet would be the best and most likely place to market your products or services. This brings us to what digital marketing is.

DM is used to describe all forms of marketing that are done through the use of electronic devices; this could include TV, Radio, phones and laptops. In recent times however the phrase digital marketing now avails itself to mean all forms of marketing done through electronic devices that are connected to the internet. DM is now the most used form of marketing for business owners, the reason for this is that the internet is now the easiest and cheapest means of communication, and it has the biggest audience available to any business, thereby presenting businesses with more opportunities than traditional marketing.

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 Digital marketing has various channels through which it can be carried out depending on the choice of the business owner or the advertising firm. They include the following

1. Search Engine Optimization
2. Social Media Marketing
3. Search Engine Marketing
4. Content Marketing
5. Email Marketing
6. Affiliate Marketing
7. Pay Per Click
8. Inbound Marketing

With the above mentioned mediums of DM, you would notice that digital marketing constantly changes to fit evolving trends, aid business owners reach an audience that is originally outside their physical reach, thereby causing a steady growth of the businesses.

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