Other forms of marketing to leverage on – It is quite interesting to know that there are still a lot of marketing strategies that are in existence beyond digital marketing. These marketing strategies are also beneficial to companies and just like digital marketing, they also drive a huge traffic of customers to these companies. Let’s discuss some of these marketing strategies which can be utilized by companies –
- Affinity Marketing – This form of marketing is also known as partnership marketing. It is believed to be one of the effective marketing strategies aimed at uniting businesses together. However, this form of marketing is ideally suited for companies that are not in the same industry or perhaps having the same competition. For instance, a company that is into fashion designing cannot carry out affinity marketing with another company that is also into fashion designing. There must be conflict of interest. However, if a company that is into fashion designing decides to engage in affinity marketing with another company into cosmetics, there will be less likely any cause for conflict of interest. Affinity marketing is best suited for complementary industries. For instance, if a customer walks into a fashion design shop and sees a flier or mini show glass where cosmetics is marketed, it will most likely be of interest to the customer because the products are all in the same like of beauty.
- Agile Marketing – Just as the name implies, this form of marketing deals more on flexibility of the company towards the adaptation of marketing adverts based on certain events or situations which may arise during the course of business. For instance, if there is a trend about a certain government action which people are massively reacting to, it would not be out of place to think of an advert that would refer to such event to attract public attention.
- Ambush Marketing – This form of marketing seems a bit competitive and aggressive but it is exactly as the name suggests, an ambush! This marketing strategy is often used by a company to advertise its products and compete for exposure against a rival competitor or a competitor that has been officially recognized as the leader for an event. An example can be seen where Nike officially gets sponsorship right for a marathon and rival Adidas decides to get a block store close to the marathon area and use themes and adverts related to the marathon to market their products. It would create the impression to the customers as though Adidas also sponsored the marathon.
- Brick and Mortar Marketing – This form of marketing applies to retail shops. For instance, supermarkets, hyper retail markets, bookshops, and others use this form of marketing strategy to market special promotions and deals. This saves time and money as their target audience usually visit the stores regularly and by using this form of strategy, it is most likely that they would surely see these promotions or deals on the shelves or counter.
- Call center marketing – The truth be told, at one point in your life, you have received a cold call from a company marketing a particular product or service. This may be a company that you merely opened an account with but have not yet used their services or simply a company you know nothing about. Companies often employ the services of a specialist company or agent to cold call people with the aim of advertising their products and services. Cold calling requires an expert who is skilled in the art of good communication, manners and ethics because once you get it wrong, it is likely that you have lost that client.
- Call to Action Marketing – This form of marketing strategy typically involves the prompting of the target audience to carry out a particular act to get further information about a product or service. This marketing strategy often involves suspense. It starts with a very delightful opportunity which will be of interest to the target audience and enough to draw him in. Then when the target audience is successfully attracted to the product and wants to know, then he is instructed to call a number or send a message to be able to get more information about the product or service. This tactic is also known as the “the delightful suspense”. Of course, it works magic especially when benefits are spelt out to the customers in a piece meal. The target audience wants to find out more about other packages and how he can be able to benefit. The only way to come out of this suspense is to hit the call-to-action button by calling, clicking a link or sending a message.
For information about other forms of Marketing and consultation on Marketing and business Management related issues , freely contact Lead Web Praxis Media Limited. Also for question regarding the need for other forms of marketing and Marketing skills.