Digital Marketing benefits to business – We live in a time when digital marketing seems to have become the best and fastest means of growing businesses. This is possible as a result of some of the state-of-the-art digital marketing trends that have been adopted by these businesses to make them survive the harsh and competitive market.
Here are some of the digital marketing trends that have been adopted to help businesses survive and grow
- Artificial Intelligence
In case you didn’t realize it, 2020 was the establishment year of artificial intelligence (AI). It is already creating a lot of job opportunities while at the same time taking a lot of jobs too. The fact is that it is believed that in the future, it will be the sought-after technology for businesses and industries.
AI can be able to help businesses to collect and analyze the search pattern and behaviors of their clients which also includes using the data that is found on blog posts and social media platforms to assist the businesses in understanding how their products and services are found by their customers. Digital marketing using AI is quite faster than human assisted digital marketing. Chatbots are a good example of AI in digital marketing and this is because of the fact that it automatically deciphers what the customer wants from their texts and responds faster by providing possible solutions such as products and services to the customers as if it were a real person.
AI helps businesses to get and maintain a competitive advantage in the market. With the help of AI, businesses can be able to expand and move into new markets. AI saves businesses a lot of costs thereby facilitating the growth of the business.
- Conversation Marketing
This is referred to as the means whereby marketers and customers engage in a one-on-one real time connection or chat. This is done using the AI chatbots and voice assisted bots that use Natural Language Processing (NLP). They engage the customers in an actual and realistic manner that most of the customers would believe they are chatting with an actual human.
- Video Marketing
One of the most important digital marketing trends today is known as the video marketing. There is usually a need to include video marketing in your marketing strategy. About 60% of consumers have said that their buying decisions are largely influenced after watching a video. It could be a video showing how to use a product or some pros of using certain products and services. While YouTube serves as a great platform for video marketing, other social media options such as Instagram, LinkedIn, Facebook are also vital.
- Influencer Marketing
Ever heard of the word “Influencer”? Well, neither have I, LOL. Okay, just kidding. Think of an influencer as a person who helps you to market your products and services to a larger audience usually in their niche list of followers. Influencers have a huge number of following on social media sites such as Instagram, Facebook, Twitter, LinkedIn, etc.
- Voice Search
AI uses the help of voice assistants such as Siri and Alexa to personalize people’s search experience in an audio format. People don’t tend to have most of their needs settled at the touch of a button but rather at the sound of their voice. Obviously, people look for less stressful ways to get around most things and Voice Search is the answer. Businesses such as PayPal, Dominos Pizza, Campbell and others have engaged Siri, Alexa, Google Assistant in their businesses thereby attracting more users and leading to an expansion in business,
- Social Media Stories
At first, it started with snapchat which was very popular in its early years. People were able to post images and videos about each day which normally disappears in 24 hours. However, recently, Facebook, Instagram and YouTube all joined in an unveiled their own stories formats. The fact that the stories disappear at the end of 24 hours instills the fear of missing out on the customers. Thus, businesses now use it to increase their brand awareness, attract traffic to their site, engage followers constantly and reach a younger and wider audience.
- User generated contents
Copyright is on the increase and surely no business would want to be dragged to court for using images of people without their consent. However, there are sites Getty Images, iStock and others where users post their photos free or for some incentives. Businesses can get copyright free images and videos there. The downside is that usually you don’t get the exact picture you may be looking for. However, businesses can ask the public to send specific unedited photos of themselves in certain positions, places, clothes, cars, etc. for a monetary reward. This way, the businesses get to drive brand awareness and increase conversion rate as their products and services reach out to a larger audience.
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