Digital PR is the relationship we build through the assistance of online journalists and key content writers to increase our online brand presence. Such brand presence includes press hits, high-quality backlinks, citations, do follow links, etc.
Digital PR is quite different from traditional PR. The traditional PR determines the method of approach to publishers and media houses through the use of viewers’ ratings, high circulations and readership. Digital PR, on the other hand, focuses on Domain Authority evaluation, link citations and social media followers to calculate their approach.
Digital PR is the summation of traditional PR and what Digital PR is. It is the summary of traditional PR with search engine optimization, social media, and content marketing.
Digital PR generally increases the reach and visibility of a brand, thereby attracting search engine visibility through effective search engine optimization (SEO), increased referrals, conversion rates, return on investment (ROI), trust and credibility, and brand equity.
How to Measure Digital PR’s Success?
To effectively measure the success of digital PR, these shall be considered:
- An analysis and tracking of the landing pages for targeted keywords.
- Annotation of PR hits in Google Analytics.
- Measurement by the generation of the referral traffic.
- Consideration of the organic search traffic for the visibility of keywords included in the PR content.
These will determine your conversion data, bounce rates, and traffic. The success of these depends on the PR strategy of your brand or company.
Lead Web Praxis is the number one leading digital PR agency in Africa. The company focuses on optimization of your brand and its awareness by creating campaigns that attract users to what you want them to see. It is pertinent to note that what you want them to see must align with the content that drew their attention. If the content is dissimilar from what you are offering, it would increase the bounce rates which are a negative approach to a digital PR strategy.
Lead Web Praxis offers digital PR that encompasses content marketing, social media, customer service, and SEO to provide value and repurpose to our clients.
What Do We Offer?
Lead Web Praxis offers:
- The analysis of your digital PR strategy.
- The development of your content strategy and message.
- The identification of stories within your brand and company.
- The management of media relations.
- The distribution of content and message to media outlets.
Our job is to create a brand identity and a robust industry reputation.
Benefits of our Services
- An increase of brand awareness.
- Build trust and credibility in your industry.
- Boost engagement with your desired audience.
- Build citations, links, and social shares.
- Feature your brand in leading online magazines and media houses.
- Build a thriving brand identity.
- Unleash your potential and voice to the consumers.
Our services are not restricted to certain regions in Africa. We cut across countries and boundaries to deliver an amazing and seamless digital PR results to our client.
For more details, kindly contact us and we will be happy to offer our services to you.